Tim Martin is the CEO of Rustici Software, which helps eLearning software work well together through compliance with standards like SCORM and xAPI. Tim is influential in the evolution of eLearning standards and was involved in the creation of xAPI via a BAA awarded to Rustici Software by ADL. In 2016, Tim and his partner Mike Rustici sold Rustici Software to Learning Technologies Group and spun off Watershed Systems, where Tim continues to serve as a board member.