1003 The Impact of the Modern Learner on Content Strategy
10:00 AM - 11:00 AM Friday, June 12
Strategy
409
The modern learner complains that they don’t have enough time to do their job, let alone make time for formal training. Many workers are developing their skills and knowledge one problem at a time. They are untethered, empowered, and looking for on-demand access to learning—how do we get them the content they are demanding?
In this session, you will explore content strategy and management and how it fits into your plans to deliver learning content effectively to meet the just-in-time, just-for-me learning needs. You will learn how to leverage formal training content for just-in-time learning and the strategies for delivering the right content to the right audience and how to deliver content effectively to multiple systems of engagement.
In this session, you will learn:
- How to leverage formal training content for just-in-time learning
- Strategies for getting the right content to the right audience
- How to deliver content effectively to multiple systems of engagement
- Why it’s time to stop experimenting with mobile learning
Audience:
Novice to advanced designers, developers, project
managers, managers, directors, and VPs.
Technology
discussed in this session:
N/A
Monica Kraft
Director, Product Marketing
Xyleme
Monica Kraft, a director of product marketing at Xyleme, has extensive experience in operations, product management, and marketing for cloud-based solution providers in the online retail and learning industries. She started her career in corporate training at Xerox and quickly moved to software product development. Monica was on the forefront of the shift to hosted solutions and held a variety of positions, from website production for customer implementations to product manager for UniteU, ElementK, and Skillsoft. At Xyleme, she is responsible for educating the market on learning content management and building the Xyleme brand. She holds a bachelor’s degree in fine arts, in addition to an MS in software development and management from Rochester Institute of Technology.
