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Make Your App More Popular than Candy Crush and Other Applications

SA104 Make Your App More Popular than Candy Crush and Other Applications

1:00 PM - 1:45 PM Tuesday, June 24

New Directions Stage

Developing mobile content for your employees is the easy part; what is much more challenging is ensuring that the initial app roll out is successful and continues to add value as time passes. How can you make mLearning entertaining and habitual? Participants in this session will explore the challenges of user engagement, creating demand, and ensuring your learning initiatives are a widespread success. Through exploring winning features from some of the highest-grossing mobile applications currently available, you’ll learn best practices for leveraging these techniques in your mLearning initiatives.

Brian Finnerty

General Manager, Technology

Intuition

Brian Finnerty, the general manager of technology for Intuition, has spent his entire career in the eLearning industry. Brian joined a leading eLearning provider in the year it went public and helped the company expand its corporate training library to include rich media learning and healthcare compliance training. Brian founded a private developer training company with a group of eLearning executives and helped to grow the business to reach several hundred enterprise clients with a software developer community of 150,000 members. In his current role at Intuition, Brian is responsible for the company’s West Coast operations, including mobile learning, knowledge management, and custom portal development.

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