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“E” for Edsel? Lessons Learned from Henry Ford for Implementing eLearning

605 “E” for Edsel? Lessons Learned from Henry Ford for Implementing eLearning

2:45 PM - 3:45 PM Wednesday, June 25

Instructional Design

Marina 1

It’s increasingly difficult for administrators and developers to cope with the speed at which technological devices enter the market and the pockets of learners. eLearning professionals are faced with the challenge of finding the best response to internal or external demands for content delivery in the latest device, while still demonstrating sound pedagogy/andragogy, learning outcomes, and fiscal responsibility. And it’s only going to get more challenging in the future.

In this session, you will explore the historical background of the Ford Motor Company Edsel story and its relevance to innovative approaches to eLearning. You will discuss a case study wherein an organization launched an initiative to provide tablets for learners—an initiative that, like the Edsel, failed. You will examine the reasons the case study failed and what could have been done differently. You will explore the tools needed to succeed in the implementation, improvement, and/or expansion of eLearning (blended, online, mobile). You will leave this session with a set of tips and tools for responding to and managing the internal and external demands related to technology, new devices, and implementation and continuous improvement of eLearning initiatives within institutions and organizations.

In this session, you will learn:

  • To ensure any eLearning initiative within your institution/organization is learner-centric, not device-centric
  • Tips for how to manage and respond to external and internal megatrends related to technology and evolving devices
  • Tools and tips to leverage and balance pedagogical, technological, and analytical attributes
  • To be proactive, not reactive, in choice of technology and tools


Novice developers, project managers, managers, and directors with a basic understanding of curriculum development, course development, and eLearning.

Technology discussed in this session:

Online LMS(s), mobile devices, and other technology-aided learning.

Linda Hiemer

Executive Director

Magnetic Edge

Linda J. Hiemer is the executive director of Magnetic Edge, which provides education solutions related to implementing, improving, or expanding eLearning. Previously Linda served as the vice president of academic affairs online for the University of the Rockies. Additionally, Linda was the dean of curriculum and a professor of law for Concord Law School, a fully online law school. She specializes in planning, developing, and assessing eLearning. She holds a juris doctorate degree from Penn State University, The Dickinson School of Law.

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