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Evolving Mobile Strategy: A Five-year Case Study

403 Evolving Mobile Strategy: A Five-year Case Study

10:45 AM - 11:45 AM Wednesday, June 25


Nautilus 4

Mobile computing continues to explode as consumers’ adoption rate of mobile devices increases significantly. How do we create and implement a strategy to capitalize on this and other new and emerging technology platforms? Many organizations are interested in walking this path, but they struggle with knowing how to get started. Knowing what the audience wants, whether to build or buy, and how to fund the project are just a few of the strategic questions that organizations face.

In this case-study session you will learn about the evolution of mobile technology at Georgia Regents University, a public comprehensive-research university. The University pioneered mobile technology in 2009, and since that time has created numerous mobile applications for iPhone, iPad, and Android devices targeted at multiple audiences. You will learn best practices for mobile learning on topics such as reference utilities, virtual simulations, enhancing eBooks with multimedia, and teaching apps. You will leave this session with an understanding of how to create an innovative mobile strategy and development team.

In this session, you will learn:

  • The desires of the mobile learner and consumer, focusing on mobility, ubiquity, and gaming
  • Elements and requirements of a successful mobile strategy
  • Design and development considerations for a successful mobile-app development project
  • How to determine if you should build or buy
  • How to understand the ROI on mobile-development programs
  • Best practices for a mobile-development program
  • How to build a mobile-development team

Novice to advanced designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Various mobile apps.

Michael Casdorph

Director, Instructional & Research Systems

Georgia Health Sciences University (GHSU)

Michael Casdorph, director of instructional and research systems at Georgia Health Sciences University (GHSU), serves as senior academic-technology officer. He is an evangelist of academic technology and technology innovation who provides strategic leadership, vision, and direction. Michael has 23-years of experience, with over 16 years dedicated to education and eight years of undergraduate computer-science teaching experience. He is a University System of Georgia (USG) Executive Leadership Institute (ELI) Scholar, a USG ELI Leading Innovation Scholar, and a doctoral candidate in educational leadership. Michael holds an MEd degree in educational technology and a BA degree in communications.

Roman Cibirka

Vice Provost

Georgia Health Sciences University (GHSU)

Dr. Roman Cibirka, vice-provost of Georgia Health Sciences University (GHSU), holds a master’s degree and a DDS degree in prosthodontics from the University of Michigan. He practiced in Michigan until he joined GHSU in 1996, where he now serves as vice-president for instruction and enrollment management and associate provost for academic affairs. Internationally recognized in advanced technologies for instructional technology and education—virtual, 3-D, high-fidelity simulations, and mobile applications—Dr. Cibirka serves as an advisor to Apple for healthcare technologies and innovation. Roman Cibirka’s leadership positioned GHSU to create the US's first health-center mobile application.

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