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Designing Apps That Boost Behavior Change

302 Designing Apps That Boost Behavior Change

4:00 PM - 5:00 PM Tuesday, June 24

Instructional Design

Marina 6

There are so many variables to consider when L&D professionals or learning vendors try to decide how to best use mobile methods to boost the success of their learning initiatives. One critical element is understanding how to balance the amount of content and functionality you should include. Our recent experiences with testing several apps over the last three years has led us to some findings that will shape the role of how the Ken Blanchard Companies will use mobile tools and materials going forward.

In this case-study session you will explore various strategies for boosting the likelihood your mobile learning will be used on the job. You will learn how our internal mobile app evolved during its development, review and learn from the framework used to create our app, and see how it can be adapted in your own organization. You will also explore which parts of a learning experience work best on mobile devices.

In this session, you will learn:

  • How to reduce the functional footprint of an app to boost usefulness
  • How to boost the likelihood of it being used back on the job
  • What part of the learning experience to take on first through mobile
  • How to make trade-offs around native or unified app development

Novice and intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Native apps, web apps, and PhoneGap.

Jay Campbell

VP Product Development

The Ken Blanchard Companies

Jay Campbell is a vice president of product development for the Ken Blanchard Companies, responsible for the development and management of the company’s product offerings. Prior to joining Blanchard, Jay served as head of product innovation for Experian Consumer Direct, the top provider of consumer credit reports. Before Experian, he was vice president of product management at Kelley Blue Book and vice president of product development for Monitor Group, driving the design and development of the company’s technology-enabled products and services. Jay holds engineering and economics degrees from Vanderbilt University and an MBA degree from Boston College.

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