708 How to Stop Training Videos from Being Boring
2:30 PM - 3:30 PM Wednesday, March 28
Video & Media
Many people making training videos are wizzes at the technology, but few are schooled in the editorial skills of crafting pictures to convey meaning. As a result, many training videos are boring and fail to engage learners. One reason is that video messages are picture-led. To truly engage learners, you need to create video with a picture-first mindset. You also need to play to its strengths as a modality.
In this session, you will explore what makes a good training video and how pictures are central to visual engagement. You’ll learn about four key techniques that television and digital video professionals use to make video more engaging. You’ll find out how to avoid video that is boring. And you’ll uncover both the opportunities and limitations of video for learning.
In this session, you will learn:
- About four key techniques to increase visual engagement
- How to sequence shots to tell a strong story or convey learning
- About the dynamics of crafting pictures for different devices
- About the opportunities for, and limitations of, video in learning
Novice to intermediate designers and developers.
Technology discussed in this session:
Author, Rapid Media Development for Trainers
Jonathan Halls, who has spent 30 years as a media trainer, started his professional life in radio hosting a daily live news talk show. Author of Rapid Media for Trainers, Rapid Video for Trainers, and Video Script Writing, he formerly headed up the BBC’s production training in Britain, and is today an adjunct professor at the George Washington University where he teaches digital media. Based in Washington, DC, he provides workshops and consulting for training organizations in how to make instructional videos and podcasts. He has trained thousands of broadcasters, journalists, and trainers in 25 countries, including people from The Financial Times, Daily Telegraph, London Times, Straits Times, Time of India, DeVolkskrant and many more.