206 Strategies for Keeping Your Mobile Learners Engaged
1:00 PM - 2:00 PM Tuesday, March 27
Developing a mobile learning strategy involves a lot more than great instructional design. A clear path for implementation makes sure your products aren’t just another app on your learners’ mobile devices. This means making sure your learners have easy access to the right content at the right time, but it also means giving learners an experience that inspires trust in both your content and your organization.
In this session, you’ll explore the things you need to consider when developing an implementation plan for mobile learning. Using lessons learned from real-world examples, you’ll learn about planning for updates, the importance of a marketing plan, and other issues that can make or break the success of mobile learning.
In this session, you will learn:
- How your mobile design drives learner engagement (or doesn’t)
- How to develop a long-term content management strategy
- How to collect learning data without overwhelming your users
- What information you need to know to determine whether your mobile learning is effective
- How to plan for updates, how often you should do them, and why
Novice and intermediate designers and developers.
Technology discussed in this session:
Quantum Improvements Consulting
Jennifer Murphy, PhD, is the founder and CEO of Quantum Improvements Consulting (QIC), an Orlando-based firm specializing in the application of emerging technology to training for complex skills. A cognitive psychologist by trade, her work focuses on how to design, develop, implement, and evaluate training technology for the Department of Defense and other clients. At QIC, she leads a growing team of learning science professionals. In addition to her many peer-reviewed publications, her work has been featured in The New York Times, the Pentagon Channel, and Signal Magazine.