Learning content is often walled off from other categories of content developed in the enterprise. Learning content is often considered inappropriate for audiences outside the organization because it’s designed to talk to employees and has a tone (and, most often, a quality level) that is not appropriate for consumer communication. Due to this attitude, loads of quality content is wasted that could have an impact on the organizational bottom line.

In this session, you’ll take a look at an approach for multi-purposing internal learning content in a way that communicates well not just with internal stakeholders, but also external consumer audiences. This content creation strategy will allow you to develop a library of content that can turn internal educational content into external marketing, saving your organization development time and costs while also helping your employees and consumers become experts in your products and services. You’ll find out how to create informal learning that works for educating both your consumers and internal audiences, and how to get internal stakeholders on board with this approach.

In this session, you will learn:

• How to create informal learning that works for consumer and internal audiences
• How and when to use video for informal learning content
• How to appropriately brand informal learning for external use
• About the quality standards that outside audiences expect
• How to use product reviews profitably
• When NOT to use informal learning as a marketing tool
• How to communicate the value of informal learning to internal stakeholders

Audience:

Intermediate to advanced designers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:

Blogs and blogging, digital magazines, YouTube, Roku, and Apple TV.