Sharing What Works

March 22 – 24, 2017 Orlando, FL

Register Now Includes:

LS702 You Decided to Be a Freelancer. Now What Do You Do?

2:30 PM - 3:30 PM Thursday, March 23

Instructional Design


Outsourcing of T&D is becoming more frequent, providing a large gap for freelancers to fill. But deciding to move to freelancing means you’ll need to find answers to a wide range of business concerns that you likely never had to worry about as an employee. What kind of business should you establish? How can you thrive in a competitive landscape? What do you need to put in place to protect both your new business and yourself?

In this session, you’ll learn the core concepts that every freelancer should know as they begin their new business. You’ll find out the basics of selecting the type of business to form and the business insurance you should consider when you get started. You’ll explore the kinds of work you can take on by looking at the pros and cons of direct and subcontract-type work. You’ll also discover why a webpage and a portfolio are vital to your ability to market your services.

In this session, you will learn:

  • About the two types of freelance work and the pros and cons of each type
  • About the three types of insurance you should consider having as a freelancer and what each type covers
  • Why you should register as a business, and about the different types of businesses you may register as
  • About the benefits of creating your business webpage and portfolio

Novice to intermediate designers and developers.

Michelle Jackson

Founder and Principal Instructional Designer and Developer

Tilak Learning Group

Michelle Jackson is the founder and principal instructional designer and developer for Tilak Learning Group. She has more than 25 years of experience that combine instructional design and development, international program management, human resource management, performance development, and language training. Michelle has designed and developed learning programs and materials for such industries as retail, higher education, technology, law, medical, pharmaceutical, plastics, oil/gas, and travel/tourism. She holds a master’s degree in international and intercultural management from the School for International Training (SIT), Vermont, with additional postgraduate coursework in instructional technology from the University of South Florida.

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