Sharing What Works

March 22 – 24, 2017 Orlando, FL

Register Now Includes:

LS506 What Makes a Learning Video Effective?

10:45 AM - 11:45 AM Thursday, March 23



Video is rapidly becoming a much more common method of learning delivery than it was even a few years ago. But when you get started with video, it’s important to recognize that you can’t just use the exact same approaches you used in the past for creating eLearning or ILT—this medium has its own unique design rules. To use video as effectively as possible in L&D, you need to look at how this medium really works—from a neurological and a practical point of view—and how that affects the way you design content for it.

In this session, you’ll learn more about how exactly your brain learns from video. Based on both recent scientific insights and practical experience, you’ll find out what research suggests to do (and not do) when producing a video for learning, and you’ll learn about the ways this medium can use storytelling and emotion to engage viewers and put their brains to work. You’ll also get an up-to-date overview of the most important design principles for effective learning videos. With the techniques you learn from this session, you’ll be able to create videos that people don’t just watch all the way through, but also learn more from.

In this session, you will learn:

  • What makes an instructional video effective
  • How the brain processes images and videos and what that means for the videos you create
  • What techniques make “talking head” instructional videos more human and trustworthy
  • How best to convey abstract concepts with video
  • Why you should answer the question of “What’s in it for me?” directly at the beginning of your video

Novice to intermediate designers and developers.

Technology discussed in this session:
Video, interactive video, learning management systems, xAPI, YouTube, and Vimeo.

Hans de Graaf

eLearning and Video Expert

Dutch Knowledge Center for Online Learning

Hans de Graaf is an eLearning and video expert for the Dutch Knowledge Center for Online Learning (KCOL). In 1995, Hans started his own software firm, Talking Telecom Technologies. In 1998, the company made a product for computer-based examination; that’s why Hans started a company in eLearning: Education Permanente Internationale. In 2007, Hans started a new company called Icademy, which produced well over 350 online courses. In 2013, Hans founded HiHaHo, a tech startup with an online tool for making videos interactive. He joined KCOL in September 2015. As a "brain tweaker," Hans speaks on "brainful decisions," critical thinking, and effective learning.

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