STR102 Creating Empowering Sales Training: Simple Solutions That Won’t Break the Bank
11:00 AM - 11:45 AM Wednesday, March 22
Expo Hall: Strategic Solutions Stage
Sales training can often seem like the toughest nut to crack. You plan, design, learn new tools, hire consultants, and still you haven’t moved the needle. The sales team is the lifeblood of the company, generating revenue every day. The demand is high and the pressure strong. Those who are charged with training them face an equal challenge: improve productivity, accelerate deals, and enable individual and team success. How can you accomplish it, especially if you are a team of one?
In this presentation, you will learn about designing bite-size learning to meet the needs of the individual, driving training into the point of work. You will learn about establishing techniques to strengthen the sales core and capitalizing fingertip knowledge with mobile devices. Most importantly, you’ll learn how to make the most out of what you have (no tools, no budget, no team).
In this session, you will learn:
- How to design a blended learning solution from easily accessible tools
- How to recommend focused training solutions targeting the sales core
- How to create bite-size training modules to meet specific sales training needs
- Ways to customize training programs to respond to the unique needs of salespeople
Audience:
Intermediate to advanced designers, developers, project managers, and
senior leaders (VP, CLO, executive, etc.).
Technology
discussed in this session:
Social media, mobile devices, virtual instructor-led
training, video modules, and animated PowerPoint.
Carol Cohen
Manager, Sales Training & Enablement
Plex Systems
Carol Cohen is a manager of sales training and enablement at Plex Systems. She is a fourth-generation teacher, beginning her career as a schoolteacher and then moving to corporate training. Before joining Plex Systems, a SaaS company, Carol worked at Hewlett-Packard. She was recognized by Brandon Hall Group and ATD for her innovation in instructional design with nine awards, including two silver medals. She received the Training Industry Magazine Editor’s Choice Award for her article on social learning in 2013, and she is often tapped to present industry webinars on subjects such as mobile learning and gamification.
