YouTube is the world’s biggest online video provider and second-largest search engine—and that presents some amazing opportunities for L&D. But selling this free tool to stakeholders and gatekeepers in your organization can be a challenge, particularly if they’re having trouble envisioning YouTube used for purposes beyond entertainment. Do they need to see a working sample first? Do you?

In this session, you’ll not only discuss the benefits of including this tool in your existing strategy, but you’ll also take a hands-on approach and actually create a new YouTube channel from scratch. You’ll find out how to populate your new channel with sample content, secure it as appropriate for your organization, and interpret the video analytics you’ll be able to explore once people begin engaging with your content. You’ll leave with a proof of concept sample for how YouTube can work for your L&D goals, and everything you need to communicate this opportunity effectively to your organization.

In this session, you will learn:

• About the most important elements of a YouTube channel
• How to upload and share your YouTube channel’s videos
• How to maximize discoverability on YouTube
• How to lock down your YouTube content
• How to communicate the benefits and dangers of using YouTube at your organization

Audience:
Novice to intermediate designers and developers.

Technology discussed in this session:
YouTube.

Technology required:
Google account, laptop running recent Chrome browser, and headphones with in-line microphone. Also recommended: accessible USB port and updated iOS/Android mobile device with at least 2GB of space.