LS606 Interactive Video: Building an Emotional Connection to Drive Behavior
1:00 PM - 2:00 PM Thursday, March 23
Video
Camellia/Dogwood
In a world of fragmented content consumption and constant distraction, how do you get your audience’s attention and keep it? To open the door to learning, you have to put them in the driver’s seat and create an emotional connection with authentic dialogue. Behavior beyond surface-level content engagement requires emotional investment.
This session will examine interactive video as a powerful tool in this shifting landscape. You’ll learn that you don’t have to choose between making an emotional connection or providing information; you can have long-format content without massive drop-off. You’ll learn how you can speak to an individual instead of generically addressing an audience. With the rapid development tools available for interactive video, you can focus on how to make your content authentic, relatable, and engaging instead of worrying about the technical details of creating and deploying it.
In this session, you will learn:
- Three ways to change your thinking about your content to break through the clutter
- How interactive video helps get your users to critical emotional mass
- How to take advantage of the “gratitude effect” to drive action and desired behaviors
- About the rapid development tools for interactive video in the marketplace today
- How to derive data and insights that enable you to justify your content investment
Audience:
Novice to advanced designers, developers, managers, and directors.
Technology
discussed in this session:
Rapid development and interactive video
technologies.
Greg Adamietz
VP of Partnerships
Rapt Media
Greg Adamietz, the VP of partnerships at Rapt Media, has specialized in marketing and selling emerging SaaS-based web technologies for over 15 years. Previously, Greg managed the sales team at Extole, helping many of the world’s top brands acquire new customers using a SaaS referral marketing platform. Prior to Extole, Greg led the enterprise group at Monetate, providing companies with website A/B testing and personalization; while there he also helped develop online word-of-mouth services to help clients expand their marketing efforts into the social sphere. In the early days of the commercial Internet Greg marketed a web services platform at DigitalGlobe that streamed digital imagery directly to the desktop. Greg holds a master’s degree in environmental science from Texas State University.
Justin Beck
Vertical Lead, Enterprise & Education
Kaltura
Justin Beck is the vertical lead for enterprise and education markets at Kaltura. Justin supports a global team of sales executives, account managers, and platform specialists in the divisions accelerating growth and customer success. Prior to Kaltura, Justin held account management leadership positions at Blackboard, EverFi, and Apple, and he has contributed to many educational technology publications. A passion for online learning and accessibility, and a commitment to standards-based technology approaches, have guided Justin throughout his career.
