All groups within an organization need some way to demonstrate their value. However, unlike sales, L&D generally doesn’t have hard data to measure results. In the past, most learning departments have been limited to measuring only whether their users had accessed their programs—not the strongest metric of how their work contributed to the organization. But L&D isn’t the only group that faces these measurement challenges. Marketing also has similar barriers to finding data that shows its value, but some have found creative solutions to this issue. What can L&D learn from marketing when it comes to measurement?

In this session, you’ll uncover how the work of Nielsen, a company that specializes in marketing analytics, can help you rethink measurement in L&D. You’ll learn more about a Nielsen framework called “Reach, Resonance, and Reaction” that describes how consumers react to marketing campaigns. You’ll then explore how to apply this framework to L&D and get a broader perspective on your learning analytics. By the end of this session, you’ll have a new view on how you can measure and share the value of the work you do with your broader organization.

In this session, you will learn:

• What the Reach, Resonance, and Reaction framework is and how it applies to learning
• How to take a broader view of the learning process and how each part can be measured
• Which parts of the learning process have often been ignored by data analytics
• How to identify opportunities for capturing new data to support the Reach, Resonance, and Reaction model

Audience:
Novice to intermediate designers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
This session explores analytics from a platform-agnostic perspective.