Whether it is educating the public about a hobby, product, or public service, informal learning is becoming an increasingly important channel. The options for distributing video-based informal learning content have grown. YouTube, Apple TV, Amazon Fire TV, Roku, and other devices all provide important pathways to reach consumers and learners. Despite the number of channels now available, not all channels are appropriate to reach all audiences.

In this session, you will learn the pros and cons of using video channels, including YouTube. Inexpensive and free options will be highlighted for those just getting started and in need of low-budget alternatives. Learn how Stanford University, MIT, and numerous other prestigious learning institutions are streaming video content. You will leave this session with a better understanding of the streaming video and on-demand video ecosystem, which will help you identify opportunities for advancing organizational learning.

In this session, you will learn:

• The art of obtaining maximum viewership by streaming your learning content across channels
• How providing free informal learning content can help you grow your eLearning development practice
• How to start developing and streaming free content, even with a low budget or none at all
• How big institutions are using the opportunities in the video distribution ecosystem

Audience:
Novice to advanced project managers, managers and directors.

Technology discussed in this session:
YouTube, Roku, Amazon Fire TV, Apple TV, podcasts, and mobile.