Sharing What Works

March 16 – 18, 2016 Orlando, FL

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LS302 Measurement Matters: The How and Why of eLearning Metrics

2:30 PM - 3:30 PM Wednesday, March 16

Data and Measurement

Palm 5

Too often, learning is evaluated based upon one of two measures: whether learners like it, and/or how much it costs to produce. Unfortunately, the former isn’t useful, and the latter isn’t critical. Yet, increasingly, actions will have to be documented, and measurement is key. There are meaningful metrics for learning, but they should be about whether they are helping the organization. Kirkpatrick, ROI, impact—to make sense of these, you need to know some core concepts.

In this session, you’ll learn the basic models of measurement, and point out some of the common flaws observed. You will learn what makes sense for measuring learning, and the steps that are required. You’ll better understand the major terms and measures, including both formal and informal, and provide guidance about how to get started and the usefulness of the xAPI. Some new initiatives will also be looked at that can give valuable input in a strategic sense.

In this session, you will learn:

  • Why smile sheets aren’t useful
  • What makes a meaningful measure
  • How to get concrete about measuring informal learning
  • Where xAPI comes into play

Intermediate and advanced designers, project managers, managers, and directors.

Technology discussed in this session:
The xAPI.

Clark Quinn

Executive Director


Clark Quinn, PhD provides strategic learning technology solutions to corporations, government, not-for-profits, and education organizations. An internationally known consultant, speaker, and author of seven books, as well as numerous articles and chapters, he integrates a deep understanding of thinking and learning with broad experience in technology to improve organizational execution, innovation, and ultimately performance. In 2012, Clark was recognized as the Learning Guild’s first Guild Master. He thinks ‘out loud’ at, tweets as @quinnovator, and works on behalf of clients through Quinnovation.

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