You live and work in a world of democratized video production. What once required hired professionals, specialized work, and thousands of dollars can now be accomplished by self-taught amateurs in hours with little to no resources beyond what’s already in their pockets. Video technology is ubiquitous. However, many professionals become so preoccupied with whether or not they can make a video that they often don’t stop to think if they should. Too often, this results in the development of ineffective content that doesn’t support user needs, wastes viewers’ time, and sets a poor precedent for the use of video within the organization.

In this session, you will learn the ways video can be best applied to facilitate learning and performance support. The often overlooked connection between user consumption habits at home and in the workplace will be assessed. You’ll not only identify when video is a right-fit learning solution, but also how different types of video content can maximize the value of the user experience.

In this session, you will learn:

• To identify when video is a right-fit learning and performance solution
• To distinguish specific ways video can be used to support learning and performance
• To leverage the connection between consumer and workplace video consumption behaviors
• To align video production processes with user context
• To effectively integrate video with other forms of learning and performance support content

Audience:
Novice and intermediate designers, developers, and project managers.

Technology discussed in this session:
Smartphone cameras, webcams, iMovie, Adobe Premiere, Google Drive, YouTube, Confluence, and Kaltura MediaSpace.