Sharing What Works

March 16 – 18, 2016 Orlando, FL

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LS103 Balancing the Art and Science of ID Solutions

10:45 AM - 11:45 AM Wednesday, March 16

Instructional Design

International North

Sound learning theory underpins much of traditional instructional design (ID) and can greatly improve user experience, but the advent of a need-to-know-now culture is proving the art of innovation can and must work alongside the science of design. The challenge is to balance the needs of your users and the concerns of established IDs against harnessing the originality of developers who may lack a traditional background.

When you find the optimal spot between form and function, you can react more quickly to project needs, allocate resources with greater confidence, and bring your product to users faster.

In this session, you will learn to determine the variables in play for each project quicker, understand the audience you need to reach, and decide where to focus your attention and resources along the art-science continuum. You will learn how to gain buy-in from your instructional and business stakeholders by addressing their concerns and providing a bridge between traditional theory and the power of flexibility.

In this session, you will learn:

  • The definition of destructional design and how it can help you overcome ID bias and its stumbling blocks
  • How to leverage the benefits of combining traditional instructional design (science) with innovation (art)
  • The business constraints you must consider when building a project along the art-science continuum
  • How to gain buy-in from key instructional and business stakeholders

Intermediate designers and developers.

Technology discussed in this session:

Sean Bengry

Director, Digital Learning Studio


Sean Bengry is a director in PwC’s Digital Learning Studio. He keeps apprised of L&D trends and focuses PwC on its role in the ever-shifting state of learning culture and the intersection of technology. Sean is passionate about leveraging technology to help people find the right information they need to do their job successfully. As an active speaker and leader, his work has taken him all over the world as he continues to assist others in developing corporate learning strategy, but more importantly, changing the overall culture of learning within companies.

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