Sharing What Works

March 16 – 18, 2016 Orlando, FL

Register Now Includes:

LS803 Bloomingdale’s: How Microlearning is Having a $2.2 Million Annual Impact

4:00 PM - 5:00 PM Thursday, March 17

Management and Strategy

International Center

Conventional learning methods were quite simply not working for Bloomingdale’s. The learning tactics at Bloomingdale’s were not driving the correct behavior with their 15,000 associates, and as a result the company turned to microlearning as a way to change behavior and drive bottom line results.

In this session, you will learn why Bloomingdale’s decided to break away from conventional practices and try microlearning in 2012—before microlearning was a known term. You will explore the issues the company faced when it was decided to take the organization down the microlearning path and what the dramatic results have been. You will learn from the pitfalls and successes that were encountered along the way. For some, this session will provide a wake-up call for how learning professionals need to adapt their approaches to better meet the needs of a business and its employees. For others, it will help them gain a better perspective on the true benefits of taking a microlearning approach.

In this session, you will learn:

  • Why traditional learning practices were not working at Bloomingdale’s
  • Why Bloomingdale’s took a microlearning approach
  • What Bloomingdale’s learned during their three-plus year journey with microlearning
  • The ingredients of an effective microlearning strategy
  • The results that Bloomingdale’s has achieved: a $2.2 million a year impact

Designers, developers, project managers, and directors.

Technology discussed in this session:

Carol Leaman



Carol Leaman is the CEO of Axonify, a disruptor in the corporate learning space and innovator behind the world’s first employee knowledge platform. Previously, she was CEO of several other tech companies, including PostRank, a social engagement analytics company she sold to Google. Carol is a thought leader whose articles appear in various publications; she also sits on the boards of many organizations and advises high-tech firms. Carol’s awards include the Waterloo Region Entrepreneur Hall of Fame Intrepid Award (2011) and the Sarah Kirke Award (2010) for Canada’s leading female entrepreneur. She is a finalist for the Techvibes Entrepreneur of the Year Award (2017).

Chad McIntosh

Vice President of Loss Prevention and Risk Management


Chad McIntosh is the vice president of loss prevention and risk management for Bloomingdale’s. Chad has over 30 years of retail loss prevention experience with various retailers, including Neiman Marcus, the Home Depot, Polo Ralph Lauren, and Macy’s. He holds a degree in business administration from the University of Maryland.

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