LS502 Inside the Making of a Serious Game
10:45 AM - 11:45 AM Thursday, March 17
Games and Gamification
Hibiscus/Iris
Taking the plunge and deciding to create a serious game is an exciting and daunting task. Critical for Checkers and Rally’s was to find the right partner to help the company realize the benefits of this learning method. Other companies had tried, failed, or abandoned their investment. The mission was to realize the significant benefits by developing a serious game that could drive results by reducing costs, improve proficiency, encourage engagement, and deliver effective learning.
In this session, you will explore many of the learnings and best practices encountered in the development of a sandwich game contracted by Checkers/Rally’s with Designing Digitally. You will learn what makes a serious game a success or a failure. The discussion will include the proper steps to take throughout each phase of the project to ensure success. You will learn what works and what to avoid or consider. This session will include best practices, and also will show the pain points.
In this session, you will learn:
- What to consider when deciding to develop a serious game
- How to plan and develop a serious game (internally or externally)
- The best practices when creating the serious game
- How to support the serious game after the effort has launched
Audience:
Novice and intermediate designers, developers, project managers, managers,
and directors.
Technology
discussed in this session:
Sandwich game.
Andrew Hughes
President
Designing Digitally, Inc.
Andrew Hughes is the president of Designing Digitally, Inc. and has over a decade in the strategical planning and development of enterprise custom gamified learning solutions for government and Fortune 500 clients. Andrew is also a professor at the University of Cincinnati and prior to this was a contractor for the US Department of Education, Ohio Board of Regents, and General Electric. Andrew oversees a team of 30 employees and is focused on ensuring the clients’ challenges are met with engaging, educational, and entertaining learning experiences.
Amy Groff
Director, Training & Talent Development
Checkers Drive-In Restaurants
Amy Groff is the director of training and talent development for Checkers Drive-In Restaurants. Amy has over 25 years’ experience, including 14 years with the Walt Disney Company. Amy focuses on building organizational transformation in learning and development as well as establishing strategy and processes to maximize people systems critical to delivering business results. Amy is currently leading the training transformation for Checkers/Rally's Corporation, where she is responsible for the design, execution and leadership of a dynamic and comprehensive training and development strategy and learning.
