Sharing What Works

March 16 – 18, 2016 Orlando, FL

Register Now Includes:

LS502 Inside the Making of a Serious Game

10:45 AM - 11:45 AM Thursday, March 17

Games and Gamification


Taking the plunge and deciding to create a serious game is an exciting and daunting task. Critical for Checkers and Rally’s was to find the right partner to help the company realize the benefits of this learning method. Other companies had tried, failed, or abandoned their investment. The mission was to realize the significant benefits by developing a serious game that could drive results by reducing costs, improve proficiency, encourage engagement, and deliver effective learning.

In this session, you will explore many of the learnings and best practices encountered in the development of a sandwich game contracted by Checkers/Rally’s with Designing Digitally. You will learn what makes a serious game a success or a failure. The discussion will include the proper steps to take throughout each phase of the project to ensure success. You will learn what works and what to avoid or consider. This session will include best practices, and also will show the pain points.

In this session, you will learn:

  • What to consider when deciding to develop a serious game
  • How to plan and develop a serious game (internally or externally)
  • The best practices when creating the serious game
  • How to support the serious game after the effort has launched

Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Sandwich game.

Andrew Hughes


Designing Digitally, Inc.

Andrew Hughes, who founded Designing Digitally, Inc. in 2001, has extensive experience in the development of enterprise immersive learning solutions for government and many of the Fortune 500 companies. He is a professor at the University of Cincinnati and has been a consultant for the Ohio Board of Regents and the US Department of Education for the Office of Innovation, where he helped to develop groundbreaking learning spaces for the K-12 sector. Andrew was also named 2016 Learning! Champion from eLearning! Magazine, and has been recognized for many honorable learning and development awards with his team at Designing Digitally, Inc.

Amy Groff

Director, Training & Talent Development

Checkers Drive-In Restaurants

Amy Groff is the director of training and talent development for Checkers Drive-In Restaurants. Amy has over 25 years’ experience, including 14 years with the Walt Disney Company. Amy focuses on building organizational transformation in learning and development as well as establishing strategy and processes to maximize people systems critical to delivering business results. Amy is currently leading the training transformation for Checkers/Rally's Corporation, where she is responsible for the design, execution and leadership of a dynamic and comprehensive training and development strategy and learning.

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