Sharing What Works

March 16 – 18, 2016 Orlando, FL

Register Now Includes:

LS404 Supercharge Your Writing for Instructional Design

4:00 PM - 5:00 PM Wednesday, March 16

Instructional Design


Writing is an underdiscussed aspect of instructional design. In fact, many people get into the field without realizing that writing is a significant part of a learning designer’s job. It is difficult to do it well, and learning designers may be required to write in at least 10 different forms that involve unique styles. Yet there is no single source of instruction for writing in all of these styles.

In this session, you will gain a deeper awareness of the different writing styles learning designers need to produce on the job. You will learn the different formats and techniques one can use to make each style effective. During the session, you will be able to compare examples of successful and less successful writing. You will leave this session being able to differentiate between the requirements and styles of writing micro-copy, video scripts, test questions, and expositions, which is a basic skill that designers need to have.

In this session, you will learn:

  • How to meet the needs of the varied writing requirements used in instructional design
  • How to inject creativity into the driest of topics
  • How to use journalistic techniques in your writing
  • How to use marketing techniques in your writing

Novice and intermediate designers and project managers.

Technology discussed in this session:

Connie Malamed

Independent LX Designer/International Speaker/Author

Connie Malamed Consulting

Connie Malamed is a learning experience design consultant and publisher of The eLearning Coach website and podcast. Connie is an author, international speaker, and workshop facilitator in the fields of learning experience design, design thinking, and visual communication. She has helped nonprofit, government, and corporate clients improve performance by creating meaningful learning experiences for more than 20 years. She is the author of Visual Design Solutions and Visual Language for Designers. Connie has degrees in art education and instructional design. She was recently honored with the Guild Master 2018 award for contributions to the learning technologies community.

<  Back to session list Top ^