How do you know if the money spent on training and development is worth it? One of the ways find out is by using analytics to assess who is using content: where, when, and how. Deciphering the ways to analyze a program’s effectiveness can be confusing. There is a lot of talk about big data, but what does it all mean? And just because there is a lot of data, does that really make any of it valuable?

In this session, xAPI and Google Analytics will be compared to learn about your users. Using real-world examples, you’ll see what data is available and how to find it. You’ll learn why some data is more valuable than others, and why big data isn’t always good data. Lastly, you’ll look at how all the data points come together to really bring into view a clear image of who your users are.

In this session, you will learn:

• The basics of Google Analytics and xAPI data reporting
• The analytic process
• To evaluate what you really need to learn about your users
• The pros and cons of using xAPI or Google Analytics to track user events

Audience:
Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Google Analytics, the xAPI, JavaScript, and HTML5.