Leveraging Marketing's Commitment to Testing and Tracking

Learning Leaders Alliance Archive

Learning Leaders Global Online Forum 2021 - July 21, 2021

Lynne McNamee

Lone Armadillo Marketing Agency

The question "How do we do better?" drives leaders. Without data, though, decisions to change or keep the status quo may be based on inertia, fear, or blind belief that how things have always been done is how they should continue to be done. As organizations increasingly use data to justify budget allocations, L&D is under pressure to provide business-centric data to show ROI.

This session will explore how learning leaders can borrow from the testing and tracking approach used by marketers to continually improve and to justify investments. From knowledge transfer to action to ongoing behavior, we will explore the ways that marketers frame questions, define success, and build campaigns that allow for scalable and testable variations. We will see how marketing embraces scientific methods of testing and tracking—and how L&D can adopt this approach.

We'll then dig in to how these same approaches can be incorporated into L&D’s efforts on people development. The session will propose guidelines, share case studies, and invite discussion and collaborative brainstorming on the challenges to implementation within your organizations.

Session Video

This video is available for Learning Guild Learning Leaders Alliance members. Please log in or join with a Learning Leaders Alliance membership to download these files.


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