106 How to Help Experts Become Content Creators

6:00 AM - 6:45 AM Wednesday, July 21

Often, learning leaders lack sufficient instructional design and content production staff. At the same time, many subject matter experts (SMEs) struggle to express their knowledge and skills in a suitable learning format. What if learning leaders could motivate and enable SMEs to become content creators?

This session explores the tools and processes that could smooth the path from expert knowledge to valuable learning content through the story of a successful transformation of SMEs into learning content creators. The session explores key factors, including fundamentals of instructional design, building support into the tools the SMEs will use, and best practices and guidelines, along with examples. This session will demonstrate that, despite having an understaffed L&D team, it is still possible to create high-quality learning content by enlisting your content experts in creating the “first draft” of training materials.

Marjan BradeŇ°ko

Director, Conscia Center of Excellence


Marjan BradeŇ°ko, MSc, has spent his career helping people to learn, grow, and share their knowledge. His background in software engineering and networking has enabled him to connect technology with business. Marjan graduated from University of Ljubljana, and is employed by NIL Ltd, part of Conscia. He leads the Conscia Center of Excellence and uses his broad experience (training delivery, content creation, instructor development, sales) in talent and leadership development. Marjan is a proficient learning expert and an enthusiastic speaker. He writes about learning, personal development, technology, and travel, and has authored four books.

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