There’s no doubt that augmented reality (AR) is a very popular technology right now. Most of the applications making headlines are focused on entertainment, such as games, video and movies, and other “time wasters.” What are organizations to make of the potential of AR for business in the face of growing consumer use and interest?

There are many considerations in using augmented reality for your business. When done well, the technology can be impactful, cost-effective, and groundbreaking. In this session, you will explore some of the strongest use cases for augmented reality in the workplace, and you’ll learn how to measure these experiences’ effectiveness for real-world business outcomes.

In this session, you will learn:

• When augmented reality will help you the most
• About the value of augmented reality in business
• How to maximize AR’s effect for your organization

Audience:
Novice to intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Augmented reality.