Mobile Games Video
Mobile Games Video
Mobile Games Video
Mobile Games Video

F01 Unlocking Business Outcomes with Augmented Reality

1:00 PM - 2:00 PM Tuesday, June 20

Harbor Island Ballroom

There’s no doubt that augmented reality (AR) is a very popular technology right now. Most of the applications making headlines are focused on entertainment, such as games, video and movies, and other “time wasters.” What are organizations to make of the potential of AR for business in the face of growing consumer use and interest?

There are many considerations in using augmented reality for your business. When done well, the technology can be impactful, cost-effective, and groundbreaking. In this session, you will explore some of the strongest use cases for augmented reality in the workplace, and you’ll learn how to measure these experiences’ effectiveness for real-world business outcomes.

In this session, you will learn:

  • When augmented reality will help you the most
  • About the value of augmented reality in business
  • How to maximize AR’s effect for your organization

Novice to intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Augmented reality.


Chad Udell

Chief Strategy Officer


Chad Udell is the chief strategy officer and a founder of Float. He has worked with Fortune 500 companies and government agencies to create experiences for 20 years. Chad is an expert in mobile design and development, and speaks at events on related topics. He is author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and co-editor/author, with Gary Woodill, of Mastering Mobile Learning: Tips and Techniques for Success. His newest book, Shock of the New, co- authored with Gary Woodill, was released April of 2019. Chad was awarded the Learning Guild's designation of Guild Master in 2015.

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