Mobile is happening. These days, the question isn’t whether you should be going mobile, it’s whether your project should lead with mobile or whether mobile should be the companion. There is a difference between designing a mobile-first and an (insert other technology here)-first project—a difference that flips your project strategy on its head.

This session will cover, step by step, the process Maestro strategists took in deciding to develop a partner’s project mobile-first. Topics covered will include brain research, adult learning patterns, and a user-centric approach, among other things. You will leave with the ability to determine in which situations leading mobile-first would be most beneficial and how to strategically approach a mobile-first project.

In this session, you will learn:

• About advantages and disadvantages of a mobile-first approach
• How one company approached a mobile-first project and succeeded
• About frameworks to help you design a mobile-first approach
• Why it’s OK to say no to a mobile-first approach

Audience:
Novice to advanced designers, developers, project managers, and directors.

Technology discussed in this session:
iPhone and iPad.