509 Gamifying Change Readiness: Priming the Moment of Apply

10:45 AM - 11:45 AM Thursday, June 9



If your organization is going through change, you’re probably doing a lot to make sure your people are prepared—videos, emails, tools, learning, meetings, etc. The problem is motivating people to care enough before go-live (before the moment of apply) to engage in those helpful experiences. Here’s an example of how you can elevate your change initiative above the noise and get your people to want to get ready.

In this session, you will learn a new approach for creating a desire to change and driving the adoption of performance support resources and people networks. This case study session will present the quantitative game data and qualitative feedback that TiER1 has received (good, bad, and awesome) so you walk away with a clear picture of what works, and what doesn’t, when gamifying your change. You’ll learn a readiness model for change initiatives and pick up a few tricks to improve the effectiveness of your communication channels, gamified or not.

In this session, you will learn:

  • How game mechanics can be applied effectively in a non-game environment
  • To evaluate the effectiveness of gamification to drive the adoption of performance support resources in a change initiative
  • The concept of priming the moment of apply through games
  • About a change readiness model and the benefits of a unique communication channel

Novice to advanced designers, developers, and directors.

Technology discussed in this session:
A custom web-based game with email communication templates.

Dustin Shell

Director of Innovation


Dustin Shell, a director of innovation at TiER1, is passionate about people, learning, and technology (in that order). He loves combining these to help people do their best work and fulfill their potential. Dustin pushes the limits of technology to help people and organizations grow and connect. He has a strong background in multimedia production, eLearning authoring, instructional design, curriculum design, and learning strategy, and he has experience helping organizations scale their culture through onboarding, leadership development, and social intranets. Dustin is also a published author and speaker on topics such as learning space design, scaffolding and motivation, designing online communities, and gamification.

Jennifer Cahill

Senior Consultant

TiER1 Performance Solutions

Jennifer Cahill is a consultant for TiER1 with expertise in organizational change management (OCM). Her specialties include strategic communications, primary research, and data analysis. With a strong understanding of organizational theory and the flexibility to meet clients where they are, Jenn consults with leaders to guide their decision-making in many areas of OCM. She has designed and managed quantitative and qualitative research studies to understand employee behavior and improve job performance, created a strategic communications campaign for a company with over 500 employees, and directed a team in producing a comprehensive wage and benefit survey for a county chamber of commerce.

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