Digital interactivity has become a core facet of life. Consumers expect to be able to touch, swipe, and tap to make choices—a trend that has only accelerated with the growth of mobile and “anytime, anywhere” content. Due to the increasing consumer desire for interactive video, new technologies are entering the market offering solutions, but what sets them apart? This session will explore how different interactive video technologies define and deliver personalized, relevant content as a way to drive deeper learning, engagement, data, and insights. You will leave understanding the potential of the different interactive video technologies out there that can be realized in your organization.