612 Designing for the Moment of Apply

1:00 PM - 2:00 PM Thursday, June 9



Performance support can be a powerful addition to an organization’s learning and performance ecosystem as it is tasked with delivering more content in less time. Well-designed performance support solutions provide task-based information in a layered approach for intuitive fingertip access to specific resources at the performer’s moment of need. But how do you really design for the moment of apply?

In this session, you will learn why designing for the moment of apply requires a new way of thinking and a new way of working. You will explore a new instructional design methodology, EnABLE, and how this methodology supports designing for the moment of apply. You will also see examples of performance support utilizing the performance support pyramid concept.

In this session, you will learn:

  • About the EnABLE instructional methodology
  • How to get started mapping moments of apply in the workflow
  • About the performance support pyramid
  • How to design the performance support pyramid for a task
  • From several performance support examples

Novice and intermediate designers, developers, project managers, and directors.

Technology discussed in this session:
Performance support solutions.

Conrad Gottfredson

Chief Learning Strategist

APPLY Synergies

Conrad A. Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world's largest organizations, helping them attain higher levels of learning agility. Conrad's experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.

Beth Daniel

Senior Learning and Performance Strategist

APPLY Synergies

Beth Daniel, a senior learning and performance strategist with APPLY Synergies, has more than three decades of experience managing learning-and-development functions across the organization. She has led all aspects of learning, from developing strategic visions to designing, developing, and delivering classroom, virtual classroom, performance support, and eLearning solutions to meet rapidly changing business needs. Beth previously lead learning-transformation efforts at Bank of America, including the development and rollout of an AGILE learning methodology and the development and implementation of a performance-support strategy and approach.

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