Conrad Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world's largest organizations, helping them attain higher levels of learning agility. Conrad's experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.

Beth Daniel, a senior learning and performance strategist with APPLY Synergies, has more than three decades of experience managing learning-and-development functions across the organization. She has led all aspects of learning, from developing strategic visions to designing, developing, and delivering classroom, virtual classroom, performance support, and eLearning solutions to meet rapidly changing business needs. Beth previously lead learning-transformation efforts at Bank of America, including the development and rollout of an AGILE learning methodology and the development and implementation of a performance-support strategy and approach.