Paul Wilson has been an instructional designer since 2005. After 10 years, he decided to start his own company. To help promote his business, Paul began to create Adobe Captivate video tutorials on YouTube to attract potential clients looking for a skilled designer. Paul has worked with clients from all over the globe, helping them build highly engaging eLearning solutions. Paul's YouTube channel presented an additional benefit of attracting aspiring Captivate developers to seek him out as an instructor. As of 2019, Paul's YouTube channel has over 1.5 million views and over 13,000 subscribers.