Anne Derryberry is a learning architect for serious games, simulations and virtual worlds. She works with learning organizations, game developers, tools developers, and analysts as learning architect, advisor, consultant, and industry observer. She is particularly fascinated with: group experience and how groups learn in virtual environments, especially through games; user-generated content; assessment, especially how it relates to LMSs; analysis; and how to make learning and meaningful play into profitable and sustainable business.