As VP of marketing for Inkling, Elaine Lennox brings 20-plus years of marketing management experience to the startup company that is the go-to source for cloud-based content publishing. Elaine spearheads all marketing initiatives for the Inkling brand, focusing on helping potential customers discover and engage with the platform, while capturing greater global awareness of the company across industries. Her collaborative, high-energy approach has made her an asset to a number of companies, including Zend and IBM, where she guided go-to-market and demand-generation strategies to promote greater success to each company.