Mike Baron is founder and chief storyteller of ProjectStory. Mike designed, implemented, and authored content- management systems for over 25 clients in a variety of industries. He designed and implemented testing and certification software, scripted and created screencasts for multiple clients covering software and business processing, and wrote and published a case study on user certification and a white paper on business-process analysis. Previously he was manager of the user-interface design group, manager of customer support, and manager of training and documentation for Internet Systems. Mike managed international customer support for a mission-critical banking application used by twenty of the world’s largest banks.