James Hill is a senior eLearning consultant for the PI-FI learning and development organization at Fidelity Investments. He has pioneered many learning-game solutions during his four years at Fidelity, developing scalable gaming solutions that allow instructional designers to concentrate on the learning content and rapidly produce engaging emotive learning content. Prior to joining Fidelity, James was an eLearning developer for over 18 years working in Europe and the USA with clients like Bentley, Aston Martin, and Porsche to create innovative and creative learning solutions.