Russell Ray is the vice president of DSD sales at Farmer Brothers, a leading manufacturer, national roaster, and distributor of high-quality coffee, tea, and dispensed beverages. An innovative leader with more than 25 years of experience in leading change efforts across industries, organizations, and clients, Russell has helped executives, entrepreneurs, and nonprofits transform their organizations and deliver long-term, sustained results. He previously worked in leadership roles at companies including Procter & Gamble, Campbell Soup Company, and ArchPoint. Russell holds an MBA from Abilene Christian University and a BA in finance/business from Eastern New Mexico University.