514 Visual Literacy: Bringing Your Videos to the Next Level
1:15 PM - 2:15 PM Thursday, October 26
Video & Media
What separates amateur video from professionally shot and edited video presentations? Many in eLearning would be quick to blame small budgets and lack of equipment for less-than-professional video. However, the real problem is that many who shoot, composite, or produce video for learning aren’t visually literate. In other words, they don’t know the basics of visual design and how to apply it to the video medium.
In this session, you’ll learn about basic principles common to all visual design and how they apply to creating high-quality professional video. You’ll discover how understanding and applying concepts like composition, contrast, negative space, and even typography can greatly improve video quality and watchability. These concepts can be applied whether you’re shooting with an expensive professional camera or an iPhone. You can improve your video quality whether you have a professional editing suite or iMovie. Visual literacy is a critical component of quality video, and after this session you’ll be able to identify weaknesses in your own videos and fix them.
In this session, you will learn:
- How to apply design concepts to video
- How to identify and apply negative space
- How to make good typographical decisions
- How to compose video shots according to the rule of thirds
- How to identify common mistakes in video
- How to identify the components of information graphics integrated into video
- To understand and apply the concept of balance
Novice to intermediate designers, developers, project managers, and managers.
discussed in this session:
Video editing software (Camtasia, Adobe Premiere, Adobe After Effects), Adobe Photoshop, and video compositing.
Required (BYOL only):
Framework Tech Media
Over 2,000,000 people have learned digital design from Mark Lassoff. His courses are found on LinkedIn Learning, Safari, Udemy, Degreed, and other sites. He's also the host of Amazon Prime Video's BUILD, a show that demonstrates how digital products are created. Mark was named to the 40 under 40 in both Austin, Texas, and Hartford, CT. In 2005, 2008, and 2012, Mark won American Graphic Design Awards for web design. In 2017, he won the prestigious Learning Guild Guild Master Award.