102 Microvideo: Making Every Second Count

10:45 AM - 11:45 AM Wednesday, November 16

Video & Media


Microlearning videos under one minute in length require rapid storyboarding and predefined video content structures. As the length of the video decreases, so does the optimal format of the video. Leaving out too many details will have a negative effect on your learning strategy. Every second counts for your learner!

In this session, you will learn the process for creating microvideo, including video length considerations, optimal short video structures, emotional push/pull events, and instructional media strategies. Explore the steps for creating microcontent and tricks for using video analytics to select the best content for a microvideo. You will leave with specific formulas for creating short-form video-based content.

In this session, you will learn:

  • About the various structures for microvideo
  • When to use microvideo for learning
  • Formulas for opening and closing a microvideo
  • About the importance of emotional pull and push techniques
  • Effective instructional microvideo techniques

Novice and intermediate designers, developers, project managers, managers, and directors.

Technology discussed in this session:
Video content management systems, video playback, and storyboarding tools.

Click here for the session trailer

Josh Cavalier

Learning Architect - Digital Solutions

American Tire Distributors

Josh is a 25-year veteran of consulting learning and performance organizations on the creation of engaging training content. He is currently a learning architect at American Tire Distributors and oversees the performance of advanced analytics, business intelligence, and eCommerce system tools. Josh is passionate about sharing his knowledge and is on a mission is to coach everyone on the secrets of creating enduring instructional videos. Josh has been called a "Computer Ace"" by People magazine. You can find him online at JoshCavalier.com.

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