804 Building Social Learning with Social Media at Work

10:00 AM - 11:00 AM Friday, November 18

Management and Strategy


As communications and technologies continue to change, there is increased pressure on corporate workers to keep up with these changes, learn on the job, improve time to competency, and increase productivity. In addition, demographics are changing. Older workers are retiring, resulting in a loss of valuable internal corporate knowledge, while organizations must continually hire new, less experienced workers to replace them. There is a need to capture and share the knowledge that helps new workers improve performance and continue to learn over time. Using social media at work can be a compelling solution to this dilemma, offering informal learning solutions on a just-in-time basis.

In this session, you will discuss the components of successful social media use within a corporate environment. You will find out about skills that people in L&D need in order to benefit from social media and to implement it at work, including optimal characteristics, behaviors, and experiences. You will discover obstacles learners may encounter as well as the multiple benefits they can experience through participation. You will also explore different use cases that can help you build a stronger community of learners and enhance social learning at work.

In this session, you will learn:

  • About the value of social media use for the learning professional as part of an enhanced toolkit
  • How social media can help workers find expertise and solutions more rapidly, on a just-in-time basis, for increased performance
  • About the optimal learner characteristics and skills for social media implementation
  • About common barriers to successful social media implementation that you should expect
  • About the specific benefits of using social media in a corporate workplace

Novice, intermediate, and advanced designers, managers, directors, and senior leaders (VP, CLO, executive, etc.).

Technology discussed in this session:
Twitter and internal social tools such as Yammer.

Susan Genden

Instructional Designer/Performance Consultant

Ford Motor Co.

Susan Genden has been an instructional designer and performance consultant at Ford Motor Co. since 2008. Susan is passionate about implementing more learner-centered learning options. Her goal is to help people learn and perform more effectively by providing them with innovative, timely, and effective learning solutions. For over 17 years, before joining Ford, Susan designed and delivered communications and training as the owner of Genden Design. Her education includes a PhD and MEd in instructional technology, and a graduate certificate in communication and new media.

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