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405 Accessibility: Crafting Alt Text to Meet WCAG Success Criteria 1.1.1

1:45 PM - 2:45 PM ET / 10:45 AM - 11:45 AM PT Thursday, October 27

Antiqua A

As more and more companies incorporate accessibility into their online learning, designers find themselves in the position of crafting alt text to meet WCAG standards. But oftentimes, alt text falls short of meeting WCAG Success Criteria 1.1.1, therefore putting a company at risk of legal action against it.

In this session you will learn how to meet WCAG Success Criterion 1.1.1 Non-Text Content. You'll start with reviewing the WCAG guidelines for text alternative to gain an understanding of non-text content and how to meet non-text content for Level A , AA, and AAA. Next, you'll discover four questions to ask yourself to help you decide what text to include in the alternative, and the five steps to writing clear, descriptive alt text. Finally, you'll explore four examples of non-text content and how to craft alt text that meets WCAG Success Criteria. You'll leave this session with a renewed focus on alt text, it's importance in creating inclusivity, and how to keep your company out of legal risk.

In this session, you will learn:

  • WCAG non-text content guidelines for Level A, AA, AAA
  • Four questions to ask to help decide what text to include in the alt text
  • Five steps to writing clear, descriptive alt text
  • How to write alt text for an image, for a simple diagram, for a complex diagram, and text for a chart
  • How meeting WCAG alt text success criteria can help mitigate legal risk for your company

Technology discussed:

Alt text within Microsoft Word/PPT

Michelle Jackson

CEO

Tilak Learning Group

Michelle Jackson has over 30 years' work experience in talent development, working in both higher education and corporate environments. She founded Tilak Learning Group in 2012. As an experienced instructional designer and developer, she understands the importance of identifying the expected outcomes in knowledge, behavior, and attitude that must be attained to effect change within an organization. Michelle has a master's degree in international and intercultural management with a focus on training and education; is a Certified Professional in Talent Development (CPTD); and has spoken at various regional and national conferences.

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