Often in the L&D world, success or failure can hinge on how well you're able to navigate the challenge of finding the right tools for the job. If you're smart, you don't limit yourself to only "learning" tools. There are literally thousands of marketing tools you can "steal" for your L&D needs.  

In this session you'll learn about some top marketing tools and how they can help you create more engaging content easier and more efficiently than you ever thought possible. Marketers are no better than us, but they've often got better tools that help them make more dynamic, impactful content. We will start this session by learning about what our marketing friends use to craft attention-grabbing headlines and the amazing copy that lives behind them. During a fun exercise you get to write your own headline and compete for the most points for the best one. 

Dealing with content every day also means the burden of managing that content and getting useful data out of it. We'll share a collection of marketing tools you can use to upgrade your L&D programs from content to managing data and more. Next, we will show you how to create impactful professional videos, interactive websites, and adaptive learning campaigns with marketing tools like Canva, MailerLite, Mindstamp, and more. You'll see how easy marketing tools can make learning campaigns that adapt to provide unique content based on the actions of the learners. These will really up your L&D game. And everyone wants to be more efficient, right? You'll learn about some tools that help marketers be the masters of automation so they can cut out the grunt work and allow you to focus on more important things. The best part is, many of these tools are free and you will be able to start using them immediately.

In this session, you will learn:

• Marketing tools for easy-to-create adaptive learning campaigns
• How easy it is to make interactive content that can provide you valuable usage data
• How marketers use automation to be more efficient and work smarter not harder
• Where to find even more and keep up with the latest new marketing tools

Technology discussed:

Writing tools and headline analyzers (Hemmingway, CoSchedule), content creation and design (Canva, Vidyard, Carrd), interactive video (Mindstamp, Wirewax, Luma1), email marketing tools (MailerLite, MailChimp), landing pages (Leadpages, Luma, etc.)