In the age of YouTube, Tik Tok, Twitter, etc., it is harder than ever to make sure that our employees are getting the information they need at their moment of need. Microlearning has gained a lot of traction as a solution to this attention deficit. Many organizations have realized that providing targeted information to their employees in micro formats is more effective compared to long articles and courses. However, the traditional microlearning concept still requires the learner to step out of context to search and discover the information. Wouldn't it be great if the information came to the learner instead of the learner searching for the information?

Context is becoming ever more important. Microlearning by itself is good but contextual microlearning is better. This session will discuss and then show examples side-by-side of what microlearning versus contextual microlearning looks like. We will start by looking at the history of how microlearning formats came to be and what challenges was it looking to solve. We will look at very specific examples of how microlearning works within organizations and also outside of it. We will explore the learner’s journey as it looks today. Then we will talk about what is still working with microlearning and what is not. We will explore the concept and cost of context switching. The demonstrations will show the power of contextual microlearning and how beneficial it is when information is brought to the user at her moment of need, in context of her own environment, and within the flow of her work.

In this session, you will learn:

• How microlearning came to be and what challenges it looked to solve
• Why traditional microlearning is not as effective as it used to be
• What contextual microlearning is
• The differences between microlearning and contextual microlearning
• How to apply contextual microlearning within your organization
• How to calculate return on investment of contextual microlearning to see if it's working or not

Technology discussed:

Microlearning, contextual microlearning