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404 Advertisers' Secrets to Compelling Learning Videos
10:45 AM - 11:45 AM Thursday, October 21
With the need to "break through the clutter", how can your learning videos leave your audience remembering your message? Try looking to advertising, a field that does this well. If commercials can get people to purchase items they don't need, how can you use these marketing secrets to influence learners (and do this without them feeling manipulated?)
In this interactive, game-based session, you'll learn what makes some ads so compelling they persuade you to buy. You'll explore the strategic framework to use when creating a training video strategy, as well as the essential design considerations for video.
In this session, you will learn:
Chief Learning Strategist
Beyond the Sky
Danielle Wallace is the chief learning strategist at Beyond the Sky: Custom Learning. Previously, as a marketing leader with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences and her thought leadership is found in numerous industry magazines and publications.