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205 Everyone's a Video Producer: Production Techniques for Engaging Content

1:15 PM - 2:15 PM Wednesday, October 20

After more than a year online, educators have become videographers in their own rights with a constant presence behind a webcam. Now that learning has experienced a radical shift, how can educators leverage their new video skills in the classroom? Capitalizing on video production can allow learning and development creators to offer content that is far more engaging and effective. You learned quickly how to make sure you cleared your background of clutter and that your video was adequately lit, but this session will give you a look into how to create lasting video content that will be impactful for your audience.

We all had a quick crash course with video and webcams, but rather than let that introduction be the end of it, this session will help you explore the principles of video production and how you can elevate your content, whether you're behind a webcam or a broadcast camera. You'll learn about video production principles, including how to establish a pre-production workflow, the basics of framing, lighting and audio during a shoot, and video editing techniques in post-production. With pre-production, there are many concepts to consider before you even press the record button (including framing, shot type, and lighting) that can influence whether or not your audience immediately checks out. By starting with the shot already set, you can concentrate on the content. A successful production relies heavily on adequate audio, and this session will highlight the principles of audio capture to ensure learners retain content information. Finally, you'll take a closer look at effective video editing workflows and techniques that can give your content a quality finishing touch. By better understanding these composition, recording, and editing skills, you'll be able to create engaging videos that will keep learners interested in the content at hand.

In this session, you will learn:

  • The basic principles of video editing including pre-production (framing, shot type, lighting), recording (audio capture and devices), and post-production (editing techniques)
  • Why audio is the essential backbone of good video and how it can derail content from the start
  • How and why you should light, frame, and stabilize your subject to naturally guide viewers to the highlighted content, and how to avoid distraction
  • Techniques associated with video editing including cuts, edits, transitions, animations, and effects

Technology discussed in this session:

Mobile video/production platforms, SnagIt, Camtasia, Panopto, Final Cut Pro, Adobe Premiere, production equipment including cameras, microphones

Kyle Zeltmann

Media Specialist

Eastern Virginia Medical School

As the media specialist in the instructional design and technologies department, Kyle Zeltmann supports faculty and staff at Eastern Virginia Medical School with technology integration and content creation. He has been with EVMS for a decade and has managed the IDT production studio, which oversees and supports all online programs. Kyle has a background in video production with a bachelor of science in communication, and recently completed his master of education. By combining his professional experience in video production and his educational technology expertise, Kyle offers faculty, staff, and students the support to create content that is both engaging and educational.

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