Marketing departments have done an excellent job of creating a two-way data exchange with their external audience and consumers. They use the data and results to justify large budgets to manage their corporate brands. It makes sense that organizations are now demanding more in-depth and consistently measured interactions with the employees who make the brand come to life. Learning and development has an excellent opportunity to provide critical data shedding light on the performance, culture, and attitudes of the workforce. The tools for gathering such information are digital automation, social apps, learning analytics, and mobile content. However, most L&D teams are still focused on one-way information delivery without taking advantage of each touchpoint with the learner to gain valuable insights. Can L&D groups use their training touchpoints to start a two-way exchange of data? How can they use two-way learning campaigns to provide organization insights?

In this session, you'll learn how organizations can use two-way learning campaigns to help establish a culture of dialogue, data sharing, and knowledge growth inside an organization, adding tremendous value to organizational leaders. L&D can help accomplish this by approaching its instructional design with the mindset of creating a learning dialogue between the organization and its learning target audience of employees. There are many ways for organizations to start their two-way dialogue, and likely no better place to start than onboarding. We will walk through a hypothetical workflow and show how an interactive dialogue can be executed. We will show how the deployment of automated workflow tools and microlearning content can be used to share knowledge while simultaneously gathering data through learner engagement and responses. We will share a project that is testing one such workflow. Our case will present how we designed workflows to 'reboard' them to their mission through new learning campaigns workflows that continue throughout the year to both inform employees and gather data that will inform organizational leaders about the overall health of their team. Through the examination of a living example, you will walk away with a new appreciation for the potential of two-way learning campaigns.

In this session, you will learn:

• What a learning campaign is
• The type of data that can be collected during a two-way learning campaign
• The impact a two-way learning campaign can have on the culture of an organization
• How L&D can prove its value through two-way learning campaigns

Technology discussed in this session:

Enboarder