Video is a great tool, but no one wants to watch videos that are tedious or boring. Making engaging videos feels difficult, but it doesn't have to be. During this session we are going to dig into ideas to help make any video more engaging and balance that against keeping it instructionally effective. We'll look at strategies of what you can build into your videos that are passive for the viewer that can make a difference. We'll also look at some interactions that you can build in to provide your viewers opportunities to interact and engage more directly with the content.

In this session, we'll look at two types of engagement strategies: passive and active. Passive engagement is where the video and contents lead the learner to watch and keep watching but requires them to take no action. Active engagement is where the learner is encouraged to take action.

During this session, we'll review and look at multiple passive and active engagement strategies, and their impact (or potential impact) on video outcomes. Both sets of strategies are important and will allow the content creators to impact outcomes.

In addition to covering the variety of strategies, including why and when they can be used to have the greatest impact, other tips to make impactful videos will be included in the session. Video examples will be provided as well.

In this session you will learn:

• To apply a variety of strategies to create more engaging videos, using both passive and active engagement techniques
• To draw from a variety of ideas for engagement to enhance the videos to foster better outcomes
• Ways to make videos more interactive to enhance engagement

Target audience:
Designers, developers