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432 ON DEMAND: Can't Get You Out of My Head: Engagement Techniques From Marketing
3:00 PM - 4:00 PM Thursday, October 22
DDX On-Demand sessions are recorded videos you can access starting at this date and time and watch at your own convenience.
With the need to change behavior, how can your learning solutions leave your audience remembering your message? Why not leverage decades of proven techniques from the marketing industry? If marketing messages can provide message retention and ignite action, how can you use these marketing techniques to change behavior among your learners?
In this session you'll learn the four key techniques that marketers use to make their messages stick. Through practical tips, you'll explore the role of visually depicting the message, emotions, compelling text, and humor. You'll examine both marketing and training examples in order to apply the concepts to your own projects.
In this session, you will learn:
Audience: Designers, managers
With the need to change behavior, how can your learning solutions leave your audience remembering your message? Why not leverage decades of proven techniques from the marketing industry? If marketing messages can provide message retention and ignite action, how can you use these marketing techniques to change behavior among your learners?
In this session you'll learn the four key techniques that marketers use to make their messages stick. Through practical tips, you'll explore the role of visually depicting the message, emotions, compelling text, and humor. You'll examine both marketing and training examples in order to apply the concepts to your own projects.
In this session, you will learn:
- The power of visually depicting your message
- The best methods to harness emotions among learners
- How to write concise text so your message sticks
- How to effectively use humor in learning solutions
Audience: Designers, managers
Danielle Wallace
Chief Learning Strategist
Beyond the Sky
Danielle Wallace is the chief learning strategist at Beyond the Sky: Custom Learning. Previously, as a marketing leader with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences and her thought leadership is found in numerous industry magazines and publications.