Video has quickly transitioned from being a high-cost luxury to an affordable opportunity for everyday learning experiences, yet the people responsible for creating the content—the educators, instructional designers, and others—often struggle to produce videos that achieve their goals of a professional-quality product. High-quality audio and video have been clearly tied to increased viewer engagement but researching and exploring the myriad options for microphones, cameras, equipment, and setup can quickly become overwhelming, and that's not even taking into consideration the development of your content!

In this session you'll learn how to efficiently focus your time, effort, and resources on specific video production considerations that will increase viewer engagement without spending a small fortune. You'll also find out how to balance pre-production content development with post-production content refinement and how key choices in content formatting (slides or no slides), interaction (markup or no markup), and delivery (scripted or unscripted) can have significant impact on all aspects of the video production process. For video production, you'll learn how to set up a professional-quality production without exhausting your budget by focusing your resources on increasing audio quality first and video quality second. You'll also find out how properly implemented rehearsal and preparation can minimize the time needed for video recording, which is often the most expensive part of the video production process. Finally, you'll hear tips about what to wear (or not), what to eat and drink (or not) before production, and how to maintain eye contact with the camera. You'll leave this session with a set of proven tips that are easy to implement and sure to have an immediate, positive impact on viewer engagement.

In this session, you will learn:

• How to develop content with an eye toward video production in an effort to maximize your opportunities for viewer engagement
• How to balance your efforts for content development between time spent before recording and time spent after recording to increase flexibility while minimizing work
• Where to invest resources for equipment purchases to have the highest return on investment for your finished video products
• How to properly rehearse and prepare your content for efficient delivery during recording in order to minimize video production expenses
• The do's and don'ts of dress code, food and drinks, and maintaining eye contact with the camera

Technology discussed:
Audio recording devices such as Blue microphones (Snowball, Yeti, etc.), lavalier microphones, and headset microphones, video recording devices such as Logitech C922 webcam, Sony XDCAM, etc., PowerPoint, Keynote, Google Slides, interactive tablets such as Wacom, iPad, etc., generic screen capture software (such as Captivate, TechSmith Screen Capture, Windows Gaming, etc.), generic video platforms (YouTube, Kaltura, etc.)