DDX On-Demand sessions are recorded videos you can access starting at this date and time and watch at your own convenience.
Learning and development has a lot it can learn from other industries and groups, especially when it comes to video. While many may want to scoff at YouTube, it has without a doubt been successful and has changed the video landscape forever. And while we may want to ignore what's happening because our organizations don't let us use YouTube or public sites, we really shouldn't ignore the second largest search engine and probably the largest "How-to Engine." YouTube creators have gotten smart about creating videos at scale that reach very specific audiences. They're also making more and more content that is focused on learning and helping viewers accomplish specific tasks. What lessons about video can we learn from YouTube creators? How can we learn from them to improve our quality, better hone our message, and create more effective content?

In this session, we're going to explore the lessons we can learn from successful YouTube creators, how they think about video creation, and the takeaways that we can apply to L&D. Drawing from interviews performed with multiple YouTube creators who have hundreds of thousands of subscribers, we'll break down advice and tips that we can apply to our videos, even if our videos will never get near YouTube or any other public platform. The ideas we'll explore include looking at how to increase our video skills incrementally, rather than trying to focus on perfect today. Next, we'll explore the importance of knowing your audience and what these creators do compared to the typical process used for creating learning content. Finally, we'll explore some factors that make videos successful on YouTube and discuss how we can translate those into our typical learning environments. This session will focus on translating these ideas into practical and useful concepts that you can apply to your next video. If you're just starting to explore video, there's a lot you can do from the start to help you to progress your skills quickly. If you've been making videos for a while, this session will provide a different perspective around the video creation process from individuals who are creating videos, which are often how-to topics, every week for large audiences.

In this session, you will learn:

• Why we need to evaluate our current video skills and strengthen them
• How to continuously improve our skills with video production
• Why knowing your audience is critical, and how YouTube creators use that information
• Why focusing on creating helpful content leads to successful outcomes
• Why you should keep videos focused, and specific tips for how to do it

Audience: Designers, developers, managers

Technology discussed: Video creation, video hosting platforms